Social Blue

Social Blue is a dense, utilitarian design system built for high-volume social content consumption. Anchored by a signature bright blue, it prioritizes information density, clear hierarchy, and fast scanning across feeds, groups, and conversations. The aesthetic is clean and functional — designed to disappear so that people and their content remain front and center.

Primary#1877F2
Secondary#42B72A
Neutral#65676B
Background#F0F2F5
Headline
Aa
Search
Body
Aa
Label
Aa
Label

Color Palette

Typography

microInter · 12px · Regular

Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.

captionInter · 13px · Regular

Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.

bodyInter · 15px · Regular

Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.

subtitleInter · 17px · Regular

Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.

titleInter · 20px · SemiBold

Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.

section headingInter · 24px · Bold

Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.

page headingInter · 28px · Bold

Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.

Spacing

Base: 4px

Social Blue is a dense, utilitarian design system built for high-volume social content consumption. Anchored by a signature bright blue, it prioritizes information density, clear hierarchy, and fast scanning across feeds, groups, and conversations. The aesthetic is clean and functional — designed to disappear so that people and their content remain front and center.

Components

Buttons

Cards

Card Title

Sample body text for the card component.

Card Title

Sample body text for the card component.

Inputs

Chips

ReactionFilter InactiveFilter Active

Checkboxes

Default

Checked

Focus

Default

Left Sidebar Active Item

Elevation & Depth

Standard
Hover
Modal
Dropdown

Do's & Don'ts

Do

Keep information density high — social feeds should show maximum content per viewport
Use #1877F2 blue exclusively for interactive elements and active states
Maintain consistent 40px avatar sizes in feeds and 36px in lists
Use weight 600 for all clickable text (names, links) to signal interactivity
Provide hover states on all interactive elements, even on touch-first layouts

Don't

Use blue for decorative purposes or non-interactive elements
Add unnecessary whitespace between feed items; 16px gap is sufficient
Use custom colors outside the palette for reaction types — let emoji carry the color
Use gradients or decorative patterns; the system is deliberately plain
Download .md

License MIT
Uploaded 1 months ago
Version v1
File size 6.5 KB
Downloads 20
Copies 1

Use with MCP

Using designmd mcp, download the design system https://designmd.ai/chef/social-blue and implement it in my code

Don't have the MCP? Install it here