Design System Inspired by Lamborghini
Lamborghini's website is a cathedral of darkness with jet-black surfaces. White and gold elements create a visual language akin to a night motorsport event. Typography uses LamboType with 12° angled terminals. The design emphasizes extreme scale, sharp edges, and darkness as whitespace.
Color Palette
Primary
Secondary & Accent
Surface & Background
Neutrals & Text
Semantic & Accent
Gradient System
Typography
Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.
Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.
Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.
Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.
Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.
Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.
Every letter tells a story worth reading, and every typeface gives that story a new voice waiting to be heard.
Lamborghini's website is a cathedral of darkness with jet-black surfaces. White and gold elements create a visual language akin to a night motorsport event. Typography uses LamboType with 12° angled terminals. The design emphasizes extreme scale, sharp edges, and darkness as whitespace.
Components
Buttons
Cards
Card Title
Sample body text for the card component.
Elevation & Depth
Do's & Don'ts
Do
Don't
1. Visual Theme & Atmosphere
Lamborghini's website is a cathedral of darkness — a digital stage where jet-black surfaces stretch infinitely and every element emerges from the void like a machine under a spotlight. The page is almost entirely black. Not dark gray, not near-black — true, uncompromising black (#000000) that saturates the viewport and refuses to yield. Into this abyss, white type and Lamborghini Gold (#FFC000) are deployed with surgical precision, creating a visual language that feels like walking through a nighttime motorsport event where every surface absorbs light except the things that matter.
The hero is a full-viewport video — dark, cinematic, immersive — showing event footage or vehicle reveals with the Lamborghini bull logo floating ethereally above. The navigation is minimal: a centered bull logo, a "MENU" hamburger on the left, and search/bookmark icons on the right, all rendered in white against the black canvas. There are no borders, no visible nav containers, no background color on the header — just white marks floating in darkness. The overall mood is nocturnal luxury: exclusive, theatrical, and deliberately intimidating. Each section transition is a scroll through darkness into the next revelation.
Typography is the voice of this darkness. LamboType — a custom Neo-Grotesk typeface created by Character Type and design agency Strichpunkt — is used for everything from 120px uppercase display headlines to 10px micro labels. Its distinctive 12° angled terminals are inspired by the aerodynamic lines of Lamborghini's super sports cars, and its proportions range from Normal to Ultracompressed width. Headlines SHOUT in uppercase at enormous scales with tight line-heights (0.92 at 120px), creating dense blocks of text that feel stamped from steel. The typeface carries hexagonal geometric DNA — constructed from hexagons, three-armed stars, and circles — that echoes throughout the interface in the hexagonal pause button and UI icons. Built on Bootstrap grid with 68 Element Plus/UI components, the technical infrastructure is substantial beneath the theatrical surface.
Key Characteristics:
• True black (#000000) dominant surfaces with white and gold as the only relief colors
• LamboType custom Neo-Grotesk font with 12° angled terminals inspired by aerodynamic car lines
• Lamborghini Gold (#FFC000) as the sole accent color — used exclusively for primary CTA buttons
• All-uppercase display typography at extreme scales (120px, 80px, 54px) with tight line-heights
• Full-viewport video heroes with cinematic event/vehicle content
• Zero border-radius on buttons — sharp, angular, uncompromising rectangles
• Hexagonal motifs in UI elements (pause button, icon system) echoing brand geometry
• Bootstrap grid system + Element Plus/UI 68 components underneath
• Transparent ghost buttons with white borders at 50% opacity as the secondary CTA pattern
4. Component Stylings
### Buttons
All buttons use zero border-radius — sharp, angular rectangles that echo the aggressive lines of Lamborghini vehicles.
Gold Accent CTA — The primary action:
• Default: bg #FFC000 (Lamborghini Gold), text #000000, padding 24px, fontSize 16px, fontWeight 400, borderRadius 0px, no border
• Hover: bg #917300 (Dark Gold), darkens significantly
• Class: btn-accent btn-large
• Used for: "Discover More", "Tickets", "Start Configuration"
Transparent Ghost — The secondary action on dark backgrounds:
• Default: bg transparent, text #FFFFFF, border 1px solid #FFFFFF, padding 16px, opacity 0.5
• Hover: bg #1EAEDB (Teal Action), text white, opacity 0.7
• Focus: bg #1EAEDB, border 1px solid #000000, outline 2px solid #000000
• Used for: secondary CTAs on hero sections and dark panels
White Filled — Light-mode primary:
• Default: bg #FFFFFF, text #202020, no border
• Used for: CTAs on dark sections where gold isn't appropriate
Black Filled — Dark filled variant:
• Default: bg #000000, text #202020
• Used for: Inverted CTA on light sections
Gray Neutral — Subtle action:
• Default: bg #969696, text #202020
• Used for: secondary/tertiary actions, badge-like buttons
### Cards & Containers
• Background: #202020 (Charcoal) on black canvas, or #000000 on lighter sections
• Border: 0px 1px solid #202020 bottom borders for section dividers
• Border-radius: 0px (completely sharp corners)
• Shadow: minimal, uses overlay opacity for depth
• Content: full-bleed photography + overlaid text in white
### Inputs & Forms
• Minimal form presence on the marketing site
• Switch elements: border-radius 20px (the only rounded element), border 1px solid #DDDDDD
• Cookie banner input style: white text on black with #7D7D7D borders
### Navigation
• Desktop: Centered bull logo, "MENU" hamburger with icon on left, search icon + bookmarks icon on right
• Background: Transparent (inherits black page background)
• Sticky: Fixed to top, floats above content
• No visible borders or shadows — elements float in the darkness
• "MENU" label: White text at 14px weight 400, uppercase, accompanies hamburger icon
• Hexagonal motifs: Pause button on hero sections uses hexagonal outline shape
### Image Treatment
• Hero: Full-viewport video sections (100vh) with cinematic event/vehicle footage
• Event photography: Full-bleed aerial shots of Lamborghini Arena events
• Vehicle imagery: High-contrast studio shots on dark backgrounds, full-width
• Aspect ratios: Predominantly 16:9 and wider for cinematic feel
• Dark gradient overlays: Subtle darkening at top/bottom edges of video to ensure text legibility
### Distinctive Components
• Hexagonal Pause Button: Video control uses a hexagonal outline (matching the brand's geometric DNA from the typeface), positioned bottom-right of hero sections
• Progress Bar: Thin white line at bottom of hero sections indicating video/slide progress
• Badge/Tag: bg #969696, text white, padding 8px, fontSize 10px, borderRadius 2px — tiny metallic pills
5. Layout Principles
### Spacing System
• Base unit: 8px
• Full scale: 2px, 4px, 5px, 8px, 10px, 12px, 15px, 16px, 20px, 24px, 32px, 40px, 48px, 56px
• Button padding: 16px (ghost), 24px (gold accent)
• Section padding: 48–56px vertical, 40px horizontal
• Small spacing: 2–5px for fine adjustments (badge padding, border spacing)
### Grid & Container
• Framework: Bootstrap grid system (container + row + col)
• Max width: 1440px (largest breakpoint)
• Columns: Standard 12-column Bootstrap grid
• Full-bleed: Hero sections break out of grid to fill viewport edge-to-edge
• Content areas: Centered within 1200px max-width containers
### Whitespace Philosophy
Lamborghini uses darkness as whitespace. The generous black expanses between content blocks serve the same function as white space in a light design — creating breathing room that elevates each element to the status of exhibit. A model name floating in the middle of a black viewport has the same visual weight as a gallery piece on a white wall. The absence of color IS the design.
### Border Radius Scale
| Value | Context |
|-------|---------|
| 0px | Default for everything — buttons, cards, containers, images |
| 1px | Subtle span elements |
| 2px | Badges, close buttons, cookie elements — barely perceptible |
| 20px | Toggle switches only — the sole rounded element |
8. Responsive Behavior
### Breakpoints
| Name | Width | Key Changes |
|------|-------|-------------|
| Mobile Small | <425px | Single column, reduced type scale, stacked buttons |
| Mobile | 425-576px | Single column, hamburger nav, hero text ~40px |
| Tablet Small | 576-768px | 2-column grid begins, padding adjusts |
| Tablet | 768-1024px | 2-column layout, expanded hero, vehicle cards side-by-side |
| Desktop | 1024-1280px | Full navigation, 3+ column grids, display text at 80px |
| Desktop Large | 1280-1440px | Full layout, hero at 120px display, max-width containers |
| Wide | >1440px | Content centered, margins expand, hero fills viewport |
### Touch Targets
• Gold CTA buttons: 48px+ minimum height with 24px padding (exceeds WCAG 44×44px)
• Ghost buttons: 48px+ with 16px padding
• Hamburger menu: large touch target (~48px square)
• Hexagonal pause button: approximately 48px diameter
### Collapsing Strategy
• Navigation: Always hamburger-based ("MENU" + icon) — no horizontal nav expansion on any breakpoint
• Hero video: Maintains full-viewport height across all breakpoints, adjusting object-fit
• Display type: Scales from 120px (desktop) → 80px (tablet) → 54px/40px (mobile)
• Button layout: Side-by-side on desktop, stacks vertically on mobile
• Grid columns: 3-column → 2-column → 1-column progression
• Section spacing: Reduces from 56px → 40px → 24px vertical padding
### Image Behavior
• Hero videos use object-fit: cover to maintain cinematic framing at all sizes
• Vehicle images scale within their containers with maintained aspect ratios
• Event photography crops to viewport width on narrow screens
• Background images darken at edges to maintain text contrast on all viewports
9. Agent Prompt Guide
### Quick Color Reference
• Primary CTA: "Lamborghini Gold (#FFC000)"
• Background: "Absolute Black (#000000)"
• Surface: "Charcoal (#202020)"
• Heading text: "Pure White (#FFFFFF)"
• Body text: "Ash (#7D7D7D)"
• Link hover: "Link Blue (#3860BE)"
• Accent: "Cyan Pulse (#29ABE2)"
• Border: "Pure White (#FFFFFF) at 50% opacity"
### Example Component Prompts
• "Create a hero section with a full-viewport black background, the model name 'TEMERARIO' in LamboType at 120px uppercase weight 400 white text with 0.92 line-height, centered vertically, with a Lamborghini Gold (#FFC000) 'Discover More' button below — sharp corners, 0px radius, 24px padding, black text"
• "Design a transparent ghost button with 1px solid white border at 50% opacity, white text at 14.4px uppercase with 0.2px letter-spacing, padding 16px, on a black background — hover state changes to Teal Action (#1EAEDB) background with 70% opacity"
• "Build a navigation bar with zero visible background on absolute black, a centered bull logo, 'MENU' text label with hamburger icon on the left, and search + bookmark icons on the right — all in white, sticky position"
• "Create a news card grid on charcoal (#202020) background with white headlines at 27px uppercase, body text in #7D7D7D at 16px, and a white underlined 'Read More' link that turns #3860BE on hover"
• "Design a section divider using a 1px solid bottom border in #202020 on a black canvas — the elevation difference is purely through surface color shift, not shadow"
### Iteration Guide
When refining existing screens generated with this design system:
1. Focus on ONE component at a time — Lamborghini's system is extreme and every element must feel aggressive
2. Reference specific color names and hex codes from this document — the palette has only about 5 active colors
3. Use natural language descriptions, not CSS values — "sharp-cut golden rectangle" not "border-radius: 0px; background: #FFC000"
4. Describe the desired "feel" alongside specific measurements — "floating in total darkness" communicates the black canvas better than "background: #000000"
5. Remember that UPPERCASE IS THE DEFAULT — if text isn't uppercase at display sizes, it probably should be
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